Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers

By PRNewswire On Aug 24, 2018

Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform

Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders. Marketo and Televerde are also announcing the launch of SDR-as-a-Service, which is designed for joint customers that have unique sales development needs varying by region or segment, enabling them to benefit from a turnkey partner who can scale up or down with their businesses’ needs. This service will be implemented by Televerde’s world-class team of sales development experts (SDR), leveraging the Marketo Engagement Platform.

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“Marketo is an industry leader for a reason. As a Marketo customer, our SDRs will now be using a world-class marketing automation platform to increase our clients’ revenue and demand generation programs,” said Vince Barsolo, senior vice president of operations at Televerde. “This partnership is an important step in further advancing the work Televerde does for its clients – including Marketo – by integrating best-in-class technology into Televerde’s outbound sales development campaigns.”

By working with Marketo, Televerde benefits from best-of-breed technology from a company delivering the most powerful engagement platform and innovation ecosystem available for enterprise marketers. In Televerde, Marketo has found a partner that brings industry best practices in lead development. The two organizations plan to launch SDR-as-a-Service jointly starting this fall in high-growth regions, such as Latin America and Asia Pacific, while maintaining consistent branding, processes, and values for their customers.

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“Televerde has trained and built one of the strongest, SDR teams in the world, which will skillfully use its talents to drive global demand for Marketo,” said Sarah Kennedy, chief marketing officer at Marketo. “Combining Televerde’s talented people with the Marketo Engagement Platform will drive greater revenue and more successful campaigns for both of our companies globally.”

Televerde will also use Marketo Sales Engage, which increases sales productivity by empowering sales representatives with a single workflow for more automated and personalized inbound and outbound engagements, giving them more time to serve customers. The partnership between Televerde and Marketo will include the United States, Europe, Latin America, and Australia.