Zipwhip Enables Organizations to Efficiently Reach Out to Customers with New Business Texting Feature

Texting Widget Allows Businesses to Add Full-Featured Text Messaging Interface to Any CRM Platform

Zipwhip, the inventor of Texting for Business™, announced the availability of its Texting Widget, a full-featured business texting user interface that can be easily embedded into any customer relationship management (CRM) platform with a single line of code. Zipwhip’s Texting Widget creates a seamless experience that makes texting more convenient and accessible, delivering a powerful customer engagement interface for businesses without ever having to leave their CRM system.

Businesses are swiftly adopting text messaging as a communication tool, according to Zipwhip’s 2019 State of Texting report, and currently, 39% of companies use texting to communicate with customers. That number is expected to increase as more business leaders and decision-makers adopt texting as an additional channel for customer engagement. For CRMs, developing a robust business texting tool requires a lot of time and resources. Zipwhip’s Texting Widget provides a reliable and effortless way to reach customers and manage text conversations directly from web-based CRM systems, eliminating the need for organizations to dedicate time-intensive and valuable engineering resources to develop their own.

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“Texting is the fastest and most convenient way for businesses to keep in touch with their customers,” said John Lauer, CEO of Zipwhip. “In fact, our research shows 74% of consumers respond to a text from a business within just one hour. Our Texting Widget allows those businesses to integrate a seamless texting experience into existing workflows and enables them to improve their customer engagement strategies.”

Zipwhip’s Texting Widget delivers powerful two-way texting software directly into any CRM with a single line of code. Without the need to leave an application, users can start or continue text conversations and access rich features such as templates, dynamic fields, signatures and scheduled texts. Users can also attach images, send group messages and view all conversations by contact details, all without any disruption to their workflow.

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ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, is leveraging Zipwhip to attract, retain and serve its global fitness members. With Zipwhip’s embedded Texting Widget, users can text fitness members without ever leaving their ClubReady application. New and unread text messages appear in a convenient Zipwhip Inbox displayed directly on the ClubReady Dashboard.

“Our customers are always looking to improve and find new ways to engage with their members, and Zipwhip provides ClubReady’s customers with an intuitive texting tool to help them grow their business,” said Darol Lain, President of ClubReady.

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