The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners

CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub.

Soft-launched at the 2018 PRSA Travel and Tourism Conference in New Orleans, Media Hub brings together the functionality of both a user-generated content (UGC) and digital asset management platform to create an all-encompassing solution for any team that works with visuals. Media Hub provides customers with full control over branding and user access and includes analytics for all shared content, including the number of downloads on each asset.

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“The marketing landscape is changing, and visuals—user-generated content in particular—have arguably become the most important tools in a marketer’s arsenal, especially in the tourism industry where travelers choose what destinations to visit largely based on UGC,” said Dan Holowack, co-founder and CEO of CrowdRiff. “Visuals are also shown to vastly increase audience engagement, so it’s important for marketers, publishers, and other creators to learn how to integrate this content into their work seamlessly. To achieve this, we’ve re-imagined what a media hub experience could be, and developed an exciting solution.”

Media Hub is tailor-made for travel and tourism brands based on feedback from CrowdRiff’s 350+ customers in the industry about the shortcomings of their current workflows and solutions. The platform is fully customizable and is the first of its kind to offer social content sharing; enabling brands to make UGC a viable part of their media libraries.

According to a study from Elon University, 66 percent of consumers rely heavily on UGC when making purchasing decisions because it resonates as more genuine than branded content. Utilizing user-generated visuals is a simple way for brands, marketers and publishers to create authentic content for their target audiences and increase conversions, but uncertainty around copyrights has been a barrier to entry for many of these teams. Media Hub assets are shared with full information about rights and attribution, so using both UGC and owned content is more accessible to brands and partners alike.

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