ACFE Rapidly Delivers Immersive Digital Experiences, Scales Audience Engagement with ON24

Anti-fraud leader uses ON24 Digital Experience Platform to quickly execute multiple global virtual experiences

The Association of Certified Fraud Examiners (ACFE), the world’s largest anti-fraud organization, significantly increased attendance and deepened audience engagement using ON24 (NYSE: ONTF). With the ON24 Digital Experience Platform, the ACFE quickly turned multiple in-person conferences and trainings into a series of large-scale virtual experiences.

Marketing Technology News: All Eyes On OOH Advertising As People Emerge From Lockdown

The Association of Certified Fraud Examiners (ACFE), the world’s largest anti-fraud organization, significantly increased attendance at their annual conference and deepened audience engagement using the ON24 Digital Experience Platform.

“We delivered interactive, digital experiences with ON24 to draw the largest attendance we’ve ever had for our annual conference,” said Franco Coniglione, e-learning specialist at the ACFE. “ON24 gives us a platform to drive personalized customer engagement and generate invaluable audience data and insights. Virtual experiences and ON24 will be core to our digital-first strategy moving forward.”

The ACFE is a leading provider of anti-fraud training and education around the world. Prior to COVID-19, the association held five major conferences and dozens of in-person training events for auditors, fraud investigators and examiners, and law enforcement officials. With in-person events shut down during the pandemic, they needed a new way to digitally engage with members on a large-scale.

ON24 Webcast Elite enabled the ACFE to create immersive, interactive experiences to reach and connect with thousands of members around the world. The ACFE had flexibility to deliver simulive and live experiences to enhance audience engagement, including live chats during sessions.

Marketing Technology News: Filo.co Teams Up with Zoom to Empower Distributed Teams

The ACFE created a branded, user-friendly content hub with ON24 Engagement Hub to enhance and maintain engagement throughout their multi-day events. With ON24 Target, the ACFE also delivered personalized landing pages that served as virtual booths for event sponsors and provided them real-time insights on attendee traffic.

The ON24 Digital Experience Platform helped the ACFE significantly increase global attendance over their previous in-person annual conference. Attendee satisfaction was also extremely high, with 98% saying they would recommend an ACFE event to their colleagues.

“ON24 makes it easy to create large-scale digital experiences, provide immersive interactive engagement, and gain valuable audience insights,” said Steve Daheb, CMO at ON24. “The ACFE is a powerful example of the business impact companies can deliver with multitouch, data-rich digital experiences using the ON24 Digital Experience Platform.”

The ON24 Digital Experience Platform includes ON24 Webcast Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech