Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative startups in the world, today announced two key hires to its North American sales organization.

Based in Los Angeles, Kimberly Island-Johnson joins as Amplifyer’s Regional Vice President of Sales and Head of West Coast. Prior to joining Amplifyer, Island-Johnson held senior sales positions at Quantcast and ADARA, where she worked alongside Amplifyer CEO and Founder Mike Aronow.

Marketing Technology News: Zilliant Named Finalist for Ventana Research Digital Innovation Award

Rachel Saunders joins Amplifyer in Boston as Senior Sales Director. With over two decades of digital sales and marketing experience, Saunders has held leadership positions at Winstar as SVP of National Sales and FUOR Digital as COO/Managing Director before it was acquired by Kelly, Scott and Madison. She also co-founded the Chicago Interactive Marketing Association and worked within the sales organizations of CNN, Gannet and Questech.

Marketing Technology News: Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business

“Kimberly and Rachel are fantastic additions to our North American team,” said Aronow. “Both are highly respected industry veterans with a wide breadth of experience. They will provide meaningful innovation, expertise and revenue-generation for our partners.”

These hires expand Amplifyer’s North America sales organization following the recent announcements of the company’s partnerships with Chalice Custom Algorithms and Mint Measure.

Marketing Technology News: Zendesk Commended by Frost & Sullivan for Its Customer-focused Sales Force Automation Solution