New integration seamlessly connects the cloud-based call center software to the world’s #1 Customer Experience Platform

BrainSell, the growth enablement company specializing in end-to-end business technologies consulting and implementation services, has unveiled a seamless integration between Aircall, the cloud-based phone system of choice for modern brands focused on growing their business, and SugarCRM, the world’s first no-touch, time-aware customer experience platform.

The Aircall Plugin for SugarCRM syncs all your call engagement data between the two platforms. This enables companies to keep SugarCRM up to date while positioning reps to continue engaging prospects appropriately within Aircall. By allowing users to create, update, and convert leads inside of Aircall, you ensure that no data is slipping through the cracks due to human error. Removing the complexity of manual data migration lets reps focus on selling while guaranteeing data is always up to date.

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With the plugin, mutual customers of both Aircall and SugarCRM can:

• Automate data flow between both systems, ensuring all engagement data is recorded and readily updated.
• Less manual data processes streamline employee workflows, which helps sales reps focus on selling rather than manual data entry.
• Maximize efficiency by making data recording simple.

“Aircall prides itself on being the phone system for modern, growing businesses, and simplicity in terms of setup and use is vital to appropriate adoption,” said Gianna Scorsone, GM and Head of North America at Aircall. “We are delighted to work with a partner like BrainSell that understands the technical needs of our customers and finds unique ways to make our offering even easier to work with. We look forward to continuing building upon this wonderful partnership.”

“To deliver a truly high-definition customer experience, you need historical, present, and future visibility into customers’ behavior,” said Clint Oram, chief strategy officer of SugarCRM. “Integrations like the Aircall Plugin for SugarCRM are vital to helping companies provide that unique customer experience and ensure they have a complete, holistic view of their customers’ needs and goals.”

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The launch of the Aircall Plugin for SugarCRM comes shortly after the start of a newly formed partnership with Aircall. BrainSell’s goal is to continue to find new and innovative ways to connect the systems businesses need to drive growth.

“Businesses grow effectively when they have a tech infrastructure with solutions that seamlessly share data between one another,” said Sonja Fridell, President at BrainSell. “With the Aircall Plugin for SugarCRM, we help ensure that sales reps keep hitting the phone while also updating their CRM with all the valuable insights from their conversations with prospects and customers.”

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