Cheetah Digital Announces Signals World Tour

Conference designed for marketers by marketers brings content on data privacy, customer engagement and loyalty to Hamburg, Madrid, London and Paris

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the Signals World Tour, with stops in Hamburg, Madrid, London and Paris. Building off of the success of Signals 19, the World Tour will feature success stories and insights from top brands, educational content and hands-on workshops created specifically for marketers, and keynotes including Cheetah Digital Chief Marketing Officer Richard Jones and Senior Vice President of Product Marketing Patrick Tripp.

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“Marketers are faced with more challenges than ever,” said Jones. “Between privacy constraints and walled gardens, consumers are hyper aware of the ways brands are using their data. To create meaningful relationships with consumers, brands must provide an exchange of value, and the Signals World Tour is designed to inspire marketers to do just that. With the launch of our Customer Engagement Suite and new product features, we’re helping marketers up their game with data-driven, customer-focused and creative solutions and ideas. Signals World Tour will provide unparalleled content and networking opportunities with some of the best marketers around in order for our clients to transform their businesses.”

It’s a signal-saturated world, with consumers and brands sending more signals than ever before. As marketers, navigating these complex and competing signals isn’t always easy. Signals World Tour will explore how marketers can ensure their efforts will succeed with today’s savvy consumers, and stand out in an increasingly competitive market. The intensive one-day conference will deliver relevant and insightful keynote and breakout sessions from leading brands and top minds in the marketing industry on topics such as customer engagement, delivering personalized experiences, building customer loyalty, and how AI, ML, and analytics are creating next-generation marketing.

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“Attending Signals 19 was not only educational, but inspiring,” said Melissa Cohen, Digital Marketing Manager, Aeropostale. “As customers use more channels than ever to interact with our brand, we know we want to deliver them the right message at the right time, to create emotionally loyal customers. The content covered at Signals and the valuable time we got to spend with industry peers and the Cheetah Digital team gave our team the tools to create powerful, interactive experiences and campaigns that we’ve already seen ROI from.”

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