Former Salesforce and Github leaders to drive growth, revenue and client success in Japanese market 

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of three executives to the company’s Japan office, including Takahiro Koke as Country Manager, Takaaki Shirai as Vice President and Chief Operating Officer, and Mikoto Kato as Chief Marketing Officer. The experienced leaders will lead efforts to introduce the Cheetah Digital Customer Engagement Suite to brands in Japan, enabling them to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

According to Forrester Research, Japan is now the fourth-largest customer data market and one of the largest and fastest-growing ecommerce markets globally. However, even with the market opportunity, many brands are still struggling to understand and engage local customers, especially in the context of the moment. Cheetah Digital’s Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the Cheetah Engagement Data Platform. Through the Customer Engagement Suite, marketers can deliver unique value exchanges to each customer and develop lasting relationships all from a single solution.

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“As we see tremendous demand for our customer engagement solutions from brands across the globe, Japan continues to be one of our most strategic markets to invest in for growth,” said Sameer Kazi, CEO, Cheetah Digital. “Takahiro, Takaaki and Mikoto bring a wealth of sales experience, corporate strategy expertise and proven track records of results to help drive our growth and client success in the Japan market. We’re thrilled to have them on the Cheetah Digital team as we introduce our Customer Engagement Suite to the region, helping brands create more impactful customer interactions and deeper emotional loyalty across the entire lifecycle.”

Country Manager of Japan Takahiro Koke has 25 years of experience working with a wide range of technology businesses and will lead and generate new lines of revenue and partnerships at Cheetah Digital. Prior to joining Cheetah Digital, Koke was the Country Manager for Github Japan, where he increased profits and reformed the organization through his strong leadership.

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VP and COO of Japan Takaaki Shirai will lead sales and service development in the Japan market. Most recently, he led sales teams at Adobe and Salesforce, where he helped create their digital marketing business in Japan.

VP and CMO of Japan Mikoto Kato will oversee all marketing activities for Cheetah Digital in Japan. Kato joins the team with more than 20 years of experience working for both B2B and B2C companies, including Salesforce and WPP Marketing Communications. Before joining Cheetah Digital, he oversaw all marketing activities around emerging marketing technology at Salesforce.

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