Cloudinary Enhances Product Portfolio with Several Key Updates

Significant Improvements to its Digital Asset Management, Media Optimizer and WordPress Plugin Products Will Help Brands Make Visual-first Engagement Easier

Cloudinary, the media experience platform for many of the world’s top brands, today announced several innovative updates to its product portfolio. Each update is designed to enhance the customer experience and make it easier for brands to optimize their assets so they can continue to deliver fast and engaging visual experiences all over the world, across all channels, touchpoints and devices.

Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales

“Optimizing visuals for today’s modern world is critically important for brands as they compete to provide a visually rich and fast-performing experience no matter how or where their audiences are engaging”

For brands to succeed today, it’s vital they provide and nurture a strong digital presence. Yet creating, managing, and delivering visual content at speed and at scale across numerous touch points can be a complicated and time-consuming process. Cloudinary’s platform was built to empower brands to create, manage, and deliver engaging visual experiences by seamlessly automating and optimizing assets at scale and with ease. By utilizing Cloudinary products like Media Optimizer and Digital Asset Management (DAM), brands can provide fast and engaging digital experiences to their users, be at the cutting edge of media innovation, and help build more authentic connections with customers.

Marketing Technology News: MarTech Interview with Mike Billingsley, Group CEO, OnePulse

Today, Cloudinary has taken this one step further with several product updates. These include:

  • Media Optimizer Self Service. Cloudinary is making its automated, no-code Media Optimizer product available to self-serve users. Users will be able to sign up and start using the product from the Cloudinary website via both free and paid plans, ensuring that anyone who wants to automatically optimize and deliver their web or application’s images and videos to end users will be able to do so immediately.
  • Apps for Digital Asset Management. Apps for DAM provides one-click access to powerful bulk asset procession abilities, easily created and tuned to an organization’s unique needs. API-based and future-proof, these apps can be used to automate and streamline complex tasks including asset manipulation, multi-step approval, interactions with other key business systems, and more. Currently in beta, Apps for DAM will be available to all Cloudinary DAM users by early 2022.
  • WordPress Plugin enhancements. Significant enhancements to Cloudinary’s WordPress Plugin will allow users to seamlessly deliver engaging visual experiences within minutes thanks to its plug and play functionality. Users will benefit from a new and intuitive UI and automatically optimize, transform, and deliver assets with exact pixel accuracy over multiple content delivery networks (CDNs). And with Cloudinary’s DAM solution embedded into the Plugin, searching and managing of assets is easier than ever allowing users to publish faster from within the WordPress environment.

“Optimizing visuals for today’s modern world is critically important for brands as they compete to provide a visually rich and fast-performing experience no matter how or where their audiences are engaging,” said Neta Agmon, VP of Product Management, Cloudinary. “Today’s updates to the Cloudinary portfolio reflect the real-time needs of our customers, and we’re confident these updates will empower them to more easily deliver the visual rich experiences that connect and convert — and stay competitive in today’s visual-first economy.”

Marketing Technology News: MarTech Interview with Max Nelson, VP of Marketing Communications at OpenX