Product Experience Management (PXM) excellence practices help homeware retailer deliver on product information with speed and efficiency

UK homeware ecommerce brand Cox & Cox has announced it has selected Akeneo, a global provider of Product Experience Management (PXM) solutions, to help ensure a high standard of product data accuracy and customer experience as it implements growth plans.

Akeneo’s PXM platform helps companies improve customer experiences, increase sales, reduce time to market, and boost team productivity by offering them a centralised solution for all product information, whilst streamlining processes for internal teams.

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“We’re planning to grow by 20% annually, so we needed a mature solution that would enable us to scale products with consistent imagery and product copy across all channels,” said Aynsley Peet, Head of Ecommerce at Cox & Cox, which is in the first phase of implementation, aiming to go live in June 2020.

Focussing on its digital transformation goals of reaching a wide UK customer base across omnichannel, Cox & Cox is planning to quickly add products to its existing product base, improve existing distribution channels, print catalogues, and speed up supplier onboarding.

“We were tired of managing product information with spreadsheets, and the Akeneo team was quick to understand our brief and needs. We’re specifically impressed with the Akeneo ecosystem. For example, the Magento buy-in allows us to improve efficiencies whilst adding more stock-keeping units.”

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James Barlow, country manager at Akeneo, said: “We’re thrilled to be chosen as a partner by Cox & Cox, and are committed to delivering on our promise of helping the company reach its transformation goals.”

A period of rapid global expansion for Akeneo, following the company’s completion of a $46M strategic fundraising round in September 2019, and its accreditation of being named a “Leader” in the 2019 IDC MarketScape on PIM.

Akeneo is the most used Product Information Management (PIM) solution in the world and has achieved compound triple-digit revenue growth for each of the past six years. The company has more than 60,000 live implementations and serves more than 300 enterprise clients in international markets across the U.S., Europe, and the Middle East.

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