Demand Spring Announces New Additions to Board of Advisors

Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board

Revenue Marketing consultancy Demand Spring is pleased to announce the addition of two highly respected and experienced marketing professionals to their Board of Advisors – Sherri Leopard and Elle Woulfe.

Sherri Leopard, a Senior Advisor with SY Partners, is a sought-after marketing advisor and consultant. Sherri founded Leopard, one of the industry’s first B2B marketing services companies, in 1985 and she spent more than 30 years as a strategic partner to CEOs, senior marketing leaders, and sales leaders in the technology and telecommunications sectors at such blue-chip organizations as IBM, SAP, PeopleSoft, JDEdwards, Siemens, Motorola, and many others. Leopard’s success led to it being acquired by WPP and made part of the Ogilvy family in 2006, and Sherri remained with Ogilvy as a consultant for a number of years. In 2017, Sherri was the first woman inducted into the Association of National Advertisers, B2B Marketing Hall of Fame.

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Elle Woulfe is a veteran in the marketing technology industry, and has held senior marketing executive positions with such organizations as Eloqua, Lattice Engines, and PathFactory. She is a thought leader in the field of demand generation and marketing operations. As a revenue-focused marketer, Elle has years of expertise in digital marketing and demand generation, and is an expert at bringing sales and marketing teams together through shared goals and processes.

Sherri and Elle join an exceptional group who are already part of the Demand Spring Board of Advisors, including:

  • Gary Connolly – Partner with Ottawa CPA firm Crowe BGK LLP
  • Dave Laverty – former CMO of IBM Analytics
  • David Pratt – President of DAP Associates, and former VP Worldwide Services at IBM and SVP of Global Operations at SAP
  • Mark Sullivan – former President of MarketOne International

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Mark Emond, President of Demand Spring, said: “We are beyond thrilled to have marketing thought leaders of the calibre of Sherri and Elle join the Demand Spring Board of Advisors. Their background and experience will be of such benefit to the Demand Spring team, and will undoubtedly contribute to our continued growth in the Revenue Marketing space. We are so fortunate to have such a high calibre group of experts on our Board, and Sherri and Elle certainly add to the depth of this group.”

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