Dynamic Yield, the Experience Optimization Platform, and e-Spirit, maker of the industry-leading FirstSpirit DXP (digital experience platform) and hybrid headless CMS, announced an expansion of their strategic partnership that will allow brands greater access to the creation of personalized digital experiences at scale.

In 2017 e-Spirit integrated Dynamic Yield’s personalization technology into the FirstSpirit DXP architecture, white labeling the solution as the Intelligence Content Engine. This deep integration has enabled e-Spirit and Dynamic Yield’s B2C and B2B customers across the world to orchestrate personalized digital experiences with ease. Brose, one of the world’s largest suppliers of automotive components with 26,000 employees in over 23 countries and worldwide sales of $7+ billion, uses the FirstSpirit DXP to dynamically personalize their career pages to boost hiring, a core need to sustain success for such a large, technologically-focused company.

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“We needed to partner with a technology vendor that could provide a solution that was easy to use and scalable since we are growing at a rapid rate,” said Susanne Dumbacher-Geyer, Website and Personalization Specialist, HR Department at Brose Group. “The AI-based personalization technology helps us tremendously by identifying and prioritizing potential new hires early in the recruitment process and better engaging them with relevant content.” Brose achieved an increase of over 49% in IT applicants as a direct result of the FirstSpirit DXP, which includes Dynamic Yield’s personalization engine. Examples of other joint e-Spirit and Dynamic Yield customers include ASICS, Brenntag, Eppendorf, Warema, and many other B2B and B2C companies.

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“Dynamic Yield makes the right decisions on what content or offer to show each individual user or microsegment while the FirstSpirit DXP, with a hybrid headless CMS, enables fast and easy orchestration of content-driven experiences on any channel,” said Yaniv Navot, VP of Global Marketing at Dynamic Yield.

“The combination of e-Spirit and Dynamic Yield, for which we’ve already demonstrated value with our joint customers over the past three years, makes delivery of ‘faster than light’ personalized digital experiences a reality for business users,” said Udo Sträßer, Chief Revenue Officer, e-Spirit. “We’re excited to officially recognize this strategic partnership and look forward to our continued growth together.”

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