Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), StoneShot (Email Marketing), Medallia (Customer experience), JetSense.ai (Intelligent Assistants), and Mediafly (Sales Enablement).
Salesforce, the global leader in CRM, released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation are the keys to customer relationships. As these same customers reevaluate the role of business in society, the notion of stakeholder capitalism is increasingly factored into purchase decisions.
StoneShot launches Insights beta for its users, empowering financial services marketers to integrate industry benchmarking into data-driven decisions.
Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has partnered with Medallia, Inc., (MDLA) the global leader in experience management, to enable organizations to deliver improved customer experiences based on understanding the complete 360-degree digital user journey.
JetSense.ai, a leader in live chat and AI-driven chatbots, announces the launch of TextChat, a new sales tool enabling Shopify merchants to receive live chats from their stores via text message. TextChat ensures merchants never miss a sale due to an unanswered live-chat inquiry, leading to much higher conversion rates and many more sales.
Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced it has acquired Presentify, a global visual communication solution based in the UK. Expanding its global presence and adding customers like Barclaycard, Pitney Bowes, and Avalara, the acquisition further enforces Mediafly’s commitment to placing content at the center of everything it does, helping customers create an optimal buyer engagement experience that accelerates the path to purchase and drives revenue.