Episerver Hires SAP Veteran Alex Atzberger as CEO

Episerver continues to prove customer-centric focus with a customer experience leader taking its top spot

Episerver, the customer-centric digital experience company, has named Alex Atzberger as its CEO. Atzberger joins Episerver after spending nearly 15 years with SAP™ – one of the top 20 most valuable brands in the world – most recently as president of SAP Customer Experience.

Episerver sought a leader who could drive accelerated market awareness and deliver on its vision of creating a world where digital experiences mirror the empathy and convenience of face-to-face interactions. Atzberger brings to Episerver extensive enterprise software experience in delivering customer value, enhancing a brand’s recognition and accelerating global cloud growth.

“Episerver and Insight Partners interviewed many highly qualified candidates in search of the perfect blend of experience and ethos to fill the role,” said Adam Berger, executive chairman of Episerver and managing director of Insight Partners. “Alex is that person. In fact, when we dreamed up the perfect candidate, it was him. Alex is entirely additive to this all-star Episerver team who welcomes his leadership to hit our customer-centricity strategy out of the park for the betterment of our customers, their respective customers and our partners.”

Marketing Technology News: UNINTERRUPTED and SiriusXM Launch Exclusive Athlete Playlists on Pandora to Bring Fans Closer to Their Favorite Players Through Music

Atzberger joins the company just after Episerver delivered a record-setting Black Friday for its customers. Fashion company NA-KD, for example, saw a 177% increase in sales on Black Friday from the previous year, including 1.6 orders per second on Episerver Customer-Centric Digital Experience Platform™. One week prior, Episerver also announced its acquisition of Idio, the London-based content analytics and personalization provider that will further advance Episerver’s leadership position in personalization in content and commerce.

Celebrating its 25th year in business and as a five-time Leader in Gartner Magic Quadrant for Web Content Management and a Challenger in Gartner Magic Quadrant for Digital Commerce 2019, Atzberger will lead Episerver into its 26th year with a renewed focus on customer centricity. Episerver brings to market Episerver Customer-Centric Digital Experience Platform fueled by best-in-class CMS, commerce, personalization and analytics – all aimed at helping Episerver customers close the gap between the experiences they’re delivering today and the ones their customers expect today and tomorrow.

Marketing Technology News: Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

“Episerver is one of the greatest untold stories,” said Atzberger. “The combination of a market-leading product with very successful customers, in one of the most dynamic enterprise cloud markets, presents an incredible opportunity. Now it is about acceleration. We need to accelerate value for customers, our partner ecosystem and awareness in the market. This is an incredible opportunity for everyone at Episerver, and I am honored and humbled to be part of this journey.”

“We are thrilled to have Alex join Episerver to lead the team just as many of the growth initiatives we planned when we acquired control last year are coming to fruition, including upgrading the company’s infrastructure for scalability, increasing our marketing investment, particularly in North America, and the recently completed acquisition of Idio to accelerate our roadmap,” said Deven Parekh, Insight Partners managing director who led the investment last year.

Episerver’s executive team will report up to Atzberger who will report to Executive Chairman Adam Berger and to the Episerver Board of Directors.

Marketing Technology News: Comscore Releases 2019 ‘Global State of Mobile’ Report Revealing Unique Insights Across 10 Markets