Experience Management Expert Appointed to Accelerate Growth in France
Global demand for improved experience is unanimous across the board and France has a long history of innovation and high-quality experience. A recent study from Medallia around customer demands found that 64 percent of customers said they have avoided a brand due to just one bad experience, which creates a need and an opportunity for improved experience management throughout the entire customer journey.
Estelle’s team already powers the customer and employee journeys of many world-class and innovative brands across the region including top French banks and super luxury brands and are excited to take on Experience Management strategies sought after by innovative French businesses.
“Estelle is a proven business leader having worked at some of the biggest technology brands in the world — Google, IBM and Oracle to name a few,” said Leslie Stretch, President and CEO of Medallia. “We are proud to drive our Experience Management leadership in France with Estelle’s leadership. Her laser focus on customers will enable us to bring our cloud technology to some of the world’s most iconic brands based in France.”
“French brands, whether local or global, seek ways to connect more deeply with their customers,” said Estelle. “French brands know that they must listen to and act on feedback from their customers and employees to be market leaders. The Medallia Experience Cloud is designed to capture, analyze and predict customer intentions, leading to great outcomes. No other cloud-based Experience Management company can deliver on what we promise today.”
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