FanCompass chosen as the Preferred Digital Fan Engagement Platform of the USL
FanCompass announces a strategic partnership with the United Soccer League (USL), being named as the Preferred Digital Fan Engagement Platform of the league’s men’s and women’s professional and pre-professional properties which include USL Championship (USSF Division II), League One (USSF Division III), League Two (Pre-Professional), W League (Pre-Professional), USL Academy (Pre-Professional), and Super Y League (Youth), totaling more than 200 clubs in its membership.
“USL fans are tech savvy and respond well to digital activations,” said USL Sr. Vice President of Corporate Partnerships Josh Keller. “Through this innovative partnership, FanCompass provides both the league and our clubs with a platform to create campaigns at scale, driving consistent engagement, data collection, and ultimately higher revenue.”
Marketing Technology News: The Algorand Foundation Appoints Anil Kakani as India Country Head
The United Soccer League strives to support its teams in all aspects of its business operations. The USL Preferred Supplier Program brings together “Best In Class” companies that provide products/services to professional sports teams and stadium developers. The carefully selected preferred suppliers have excellent reputations within their respective industries and understand how USL teams operate. Preferred Suppliers work with teams to offer custom solutions to their product and service needs.
“This is a fantastic program that USL has put together,” said FanCompass President and Chief Strategy Officer Lisa Fahey. “It’s just another example of the league’s innovative leadership and commitment to their teams. They truly understand how to leverage the value of digital to generate revenue at scale and we are excited to be a part of it.”
Information about the USL Preferred Supplier Program can be found on the official USL website, along with a full list of preferred vendors and their respective services.
Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact