Glassbox Acquires SessionCam and Accelerates Vision to Deliver Frictionless Digital Journeys

Glassbox Acquires SessionCam and Accelerates Vision to Deliver Frictionless Digital Journeys
Acquisition supports rapid growth and demand for Glassbox as it delivers more than a trillion digital journeys online annually

Glassbox, the leading Digital Experience analytics provider for web and mobile applications, announced it has acquired SessionCam, a digital customer experience provider. The combined company will deliver the industry’s most complete and actionable view of all web and mobile interactions, to a larger number of businesses across verticals and market segments, enabling them to generate even more value and better serve their customers.

The combined company has more than 300 customers worldwide, including six of the world’s largest banks and leading brands like SoFi, Singapore Airlines, John Lewis, SuperDry, Admiral and Experian. The company’s first acquisition follows its recent infusion of $40M in financing and continued rapid growth in financial services, telecommunications, retail and insurance. The purchase of SessionCam also strengthens Glassbox’s market dominance as the leading provider of modern digital customer experience analytics for the web and mobile.

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“Our acquisition of SessionCam advances our mission to provide greater insight and value into how companies engage with their customers online by creating frictionless digital journeys,” said Yaron Morgenstern, CEO of Glassbox. “We found a true partner and shared set of values with SessionCam, and we are excited to welcome such a hardworking and talented team that has worked for a decade to improve the digital experience of millions of people across the world.”

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Glassbox lets large enterprises and midmarket organizations intuitively align their digital experiences with actual customer expectations, providing greater brand affinity, loyalty, satisfaction and safety. Glassbox visualizes every customer journey and interaction in real-time and provides actionable insights so companies can quickly adjust or modify their experience to satisfy customer demands.

“Glassbox stands at the forefront of the industry at a time when digital acceleration is in full throttle,” said Kevin Goodings, CEO of SessionCam. “We look forward to continuing our work to bring existing and new customers greater value than ever before.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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