Hero Digital Acquires Forrester-Recognized B2B Agency Bulldog Solutions

B2B customer experience is being reinvented. Hero Digital, a leading independent customer experience company helping B2C and B2B companies reimagine how they create new business value, is joining forces with B2B marketing leader Bulldog Solutions.

Bulldog Solutions, known for “unconventional” B2B marketing, will be combined with Hero and become the company’s B2B powerhouse in Austin, home to other high growth tech and creative firms like Apple, Amazon, Facebook, Google, and Adobe. The combined company offers holistic, human-centered B2B expertise for clients. Together with Bulldog, Hero’s focus is to help CMOs identify customer truths and respond with new innovation opportunities, transformed digital experiences, and connected marketing ecosystems.

Bulldog Solutions is an award winning B2B marketing services agency recently recognized by Forrester as a strong fit for B2B CMOs seeking strategic omni-channel marketing partners. Their client roster includes Oracle, Comcast Business, Zebra Technologies, TD Ameritrade, Symantec, and Heartland Payment Systems.

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As part of the acquisition, Bulldog CEO Randy Watson will be joining Hero Digital as General Manager of the Austin office. He will report into Hero Digital CEO David Kilimnik. Bulldog founder Rob Solomon will become SVP, Strategy at Hero Digital. Their executive team will remain the same.

“The B2B journey is far more complex than its B2C cousin,” said Watson. “This merger creates an unparalleled end-to-end B2B customer experience solution for clients that integrates CX consulting, design, engineering, digital marketing, and data.”

“As B2B CMOs navigate a highly considered purchasing decision, they will need a partner with B2B experience, specificity, and depth,” said David Kilimnik, CEO at Hero Digital. “B2B CMOs who make the customer the hero of their brand are the ones who will crush their competition. We are purpose-built to deliver on this, with the right mix of creativity, business acumen, and martech expertise.”

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“I am immensely proud of the talented, creative team of people we’ve built over the years. We’ve done transformational work, focused on client success, and built a reputation as an unconventional B2B agency,” Solomon added. “We couldn’t be more excited to join Hero. It’s clear that they share our core values, strong culture, and commitment to doing great work for clients.”

The Bulldog acquisition catalyzes Hero Digital’s growth within Austin, where the company plans to expand their B2B practice. “We have chosen Austin, the #1 city of the future according to Forbes, to scale the B2B powerhouse of Hero Digital,” said Kilimnik.

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