InMoment®, the leading provider of Experience Improvement (XI)™, announced that Ashley Goode, an experienced customer loyalty expert, has been appointed to be Financial Services Business Unit Leader.

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“Her innovative and strategic mindset will strongly benefit our customers and our employees. Experience improvement requires continual innovation. Ashley will push both internally and externally for ways to accelerate growth, outcomes and value for our customers in the financial services industry.”

Goode has a data driven approach to financial services that was formed at the start of her career working in loyalty marketing, helping retail and food service companies build successful customer loyalty programs. She recognizes the great deal of disruption in the financial services market and sees the importance of creating a more personalized and immersive experience for financial customers.

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“Experience improvement can’t just be about managing today’s experiences, but also looking to the future and innovation to be ahead of upcoming market trends,” said Goode, “This is best accomplished when you take a holistic view of experience—combining customer, employee and market to better understand current and future needs and trends. Companies who innovate early are those that win the hearts and minds of consumers. Financial Services is ripe for accelerated innovation.”

Goode spent six years at Medallia in various roles, managing the largest strategic accounts in financial services and creating a new team of experts to provide additional strategic services. She has held other prominent roles, including EVP of Brand Solutions at Bumped, Inc, giving her strategic experience with customer loyalty programs in the financial services space.

“Ashley has quickly become an integral part of the team since joining InMoment,” says Brian Clark, EVP, Customer Success at InMoment. “Her innovative and strategic mindset will strongly benefit our customers and our employees. Experience improvement requires continual innovation. Ashley will push both internally and externally for ways to accelerate growth, outcomes and value for our customers in the financial services industry.”

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