Sitel Group, one of the largest global providers of customer experience (CX) products and solutions, announced that it has licensed a briefing note written by Information Services Group, Inc. Research™ (ISG Research™) in regards to how the CX leader is empowering the metaverse customer experience. ISG Research™ provides proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies, giving business and technology leaders the insight and guidance they need to accelerate growth and create more value.

Sitel Group recently shared its vision of the metaverse with ISG and its approach to help companies benefit from it. In turn, ISG’s research confirmed that Sitel Group is in a strong position to help enterprises, including metaverse builders, native Web3 companies and traditional brands, with the delivery of world-class Meta Customer Experiences (MCX) and support solutions through each layer of the metaverse.

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“As digital transformation continues to evolve, so should the customer experience,” said Martin Wilkinson-Brown, CMO of Sitel Group. “Ensuring that Sitel Group has the ability to provide support solutions for the metaverse and Web3 is crucial, and with ISG’s validation, we feel confident we are able to offer the very best in this next phase of development.”

“The immersive worlds provided by metaverses are intended to improve the online experiences of people. A virtual world offers an immersive user interface into the emerging online social and commerce activities,” said Ron Exler, Principal Analyst with the ISG Provider Lens (IPL) service (part of ISG Research™). “For that reason, CX focus puts companies like Sitel Group at the front lines, with opportunities to leverage their transformational experience, digital expertise and CX capabilities into the Web3 ecosystem.”

ISG Provider Lens™ research shows that Sitel Group is viewed as a long-term partner by its clients and is capable of leading CX initiatives with integrated and innovative solutions by combining end-to-end services and capabilities with deep-rooted industry expertise to deliver tailored solutions to each vertical it serves. Given this, ISG expects to see Sitel Group successfully help guide its clients towards the emerging Web3 metaverse worlds.

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