Kentico Software, a leading digital experience vendor, announced the launch of Kentico Xperience, a new brand for its award-winning digital experience platform (DXP) that combines advanced capabilities, short time to value, and ease of use backed by market-leading support and a global network of implementation partners. It aims to help companies accelerate their digital transformation.

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In times of social distancing, digital experiences become even more important and many companies are pushed to rethink their business model.

“In the past, companies invested in digital experiences to gain a competitive advantage. Today, providing a great digital experience is often a permission to play. With Kentico Xperience, we provide a solution that helps any business accelerate their digital transformation and come out as a winner,” said Petr Palas, CEO of Kentico Software.

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In 2011, Kentico EMS was one of the very first platforms combining content management, digital marketing, and commerce capabilities in a single, fully integrated platform. Over the years, its features have continued to expand, leading to a growth in popularity with organizations across many industries, including finance, health, consumer goods, and more. Today, it powers digital experiences across more than 30,000 websites globally, including Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, and Red Cross.

The new brand, Kentico Xperience, replaces product names Kentico CMS and Kentico EMS, and emphasizes the sophisticated digital experience capabilities available in the platform.