LiveArea, a global customer experience, and commerce agency and business unit of PFSweb, Inc., has announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions where the agency will build upon existing client relationships and technology partnerships to grow its European presence.

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The regional focus will be led by Walther Bakker, newly appointed sales director of Benelux, and DACH for LiveArea. Bakker has more than 25 years of experience generating new business in information technology, with an established track record in B2B and B2C eCommerce and omnichannel technology implementations. He has worked with key solution partners and providers in the region, including BigCommerce, SAP, inRiver, Bloomreach, and Commercetools.

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“LiveArea has a unique value proposition in our ability to globally deliver a complete commerce experience — technology, merchandising, orchestrated services, experience design, and digital marketing services, as well as an end-to-end offering with PFS that wraps in fulfillment and customer care,” said Jim Butler, Executive Vice President and General Manager, LiveArea. “Our capabilities are a great fit with the opportunities in these markets.”

“We have long served an excellent portfolio of clients across these markets, including La Prairie and Pandora, and we have many active solution partnerships in the regions,” said Paul Lynch, Area Vice President and General Manager, LiveArea EMEA. “We are excited to move forward with formal expansion into these regions where we believe we have strong growth opportunities.”

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