Lightning-fast analysis in an integrated platform allows consultancy firm to help the companies they work with become more client-focused

Qualtrics, the leader in customer experience and creator of the experience management category, has announced that it is now working with research consultancy firm, Meridian West, to help its clients in the financial and professional services industries understand their customers better.

The Qualtrics solution allows Meridian West to enhance its analytics capabilities and perform quicker and more in-depth analysis without the need to integrate several platforms to handle surveying and dashboarding.

Marketing Technology News: Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM Adoption, Increased Sales Productivity, and Total Cost Savings

Speaking on the announcement, Ben Kent, Meridian West’s founder, said: “The financial and professional services industries are built on relationships. As an expert consultancy to some of the world’s leading firms in that space, it’s been our mission to help those we work with be more client-focussed.”

“We see Qualtrics as a key tool helping us assist our clients in their digital transformation ambitions. We’ve really been able to differentiate ourselves from our competitors with the ability to manipulate, analyse and build visualisations to explain the data on the fly.”

Marketing Technology News: Imagen Brings Intelligent Video Management Platform to US Corporate Market

Ian McVey, Head of Enterprise Sales EMEA at Qualtrics, added: “Industries such as financial and professional services are often resistant to change, fearing that digital transformation will make the relationships that currently form the backbone of their work more impersonal.”

“Meridian West is helping its clients understand the incredible and unique insights that can be gleaned through a data-driven approach. Added to this the quick turnaround time that our unified research and analysis platform offers, the company is setting itself apart.”

Marketing Technology News: MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts