The Enhanced Product Now Empowers Multi-Location Brands to Drive Awareness and In-Store Sales by Publishing Truly Local Paid Social Media Campaigns at Scale, Across All Locations
MomentFeed, the leader in Mobile Customer Experience Management for multi-location brands, announced new features for their Paid Media Manager product, enabling multi-location businesses to create and manage localized advertising campaigns across any number of locations while maintaining both brand consistency and a targeted advertising approach.
“For too long, digital advertising platforms have failed to truly address the unique needs of multi-location brands. We’re changing that, and today marks a major milestone in our mission to drive the state of the industry forward”
MomentFeed has built the Paid Media Manager solution from the ground up with the needs of multi-location brands in mind. New features include intuitive dashboards; expansive reporting capabilities at the individual store, group or aggregate level; campaign templates for simplified ad set-up and deployment; automated corporate approvals and streamlined franchisee onboarding.
“For too long, digital advertising platforms have failed to truly address the unique needs of multi-location brands. We’re changing that, and today marks a major milestone in our mission to drive the state of the industry forward,” explained MomentFeed’s Paid Media Product Director, Dan Biegel.
“Our new Paid Media Manager product addresses some of the key underserved needs in the marketplace and provides a local advertising solution that works seamlessly at scale. Partnering closely with our clients, we’ve created unique new capabilities that make digital advertising more accessible than ever for franchisees while streamlining the entire digital advertising lifecycle for corporate teams.”
With MomentFeed’s Paid Media Manager, corporate management can create campaign templates with everything needed – objectives, creative copy, targeting, etc. – and these templates can then be localized and implemented by individual franchises in seconds across their most-used social media platforms- Facebook, Instagram. All campaign data is centralized, including store visits, click-throughs, and increased foot traffic down to the location level, delivering local insights that empower both corporate teams and franchisees to run more effective campaigns, all while reducing campaign execution effort and setup time by up to 95%.
“MomentFeed’s new Paid Media Manager is instrumental in helping us empower and support our franchise partners,” said Rahiel Dawit, Social Media Manager at Blaze Pizza.
Rahiel added, “The campaign library lets us organize templates and distribute them in an easy-to-use format. The reporting tools give us great visibility into what’s happening with ad campaigns for each location so that we can provide feedback and make adjustments as needed to make everyone more effective and efficient.”
This true local marketing approach available through MomentFeed’s Paid Media Manager can increase click-through rates (CTR) by nearly 200 percent, generating twice the engagement while maintaining brand consistency. This gives brands an effective tool in minimizing time and financial investment while increasing the amount of relevant data available at both the corporate and local levels.