Pegasystems Named A Leader in Real-Time Interaction Management By Independent Research Firm
Pega receives top scores in two of three high-level categories
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave™: Real-Time Interaction Management (RTIM) report, Q4 2020 (1). Pega received top scores in two of the three high-level categories – current offering and strategy – as well as the highest score possible in 25 of 30 criteria.
Marketing Technology News: CXInfinity Launches AI-Driven Digital Omnichannel Platform
Forrester evaluated the 13 most significant RTIM providers for the report. Among the top-level criteria, Pega received the highest possible score in customer recognition, decision arbitration, measurement and optimization, contextual understanding, product vision, innovation roadmap, market approach, supporting products and services, partner ecosystem, commercial model, and revenue.
“Pega excels in nearly every aspect of this evaluation, distancing itself from other vendors in all but a few digital marketing criteria,” the report reads. “It raises the bar for enterprise RTIM that runs the gamut of digital self-service and human-assisted touchpoints across the entire customer lifecycle. References praised its holistic commitment to customer-focused outcomes and attributed significant business results to their Pega solutions.”
Marketing Technology News: Dubber Unveils Unified Call Recording and Voice AI Solution for Microsoft Teams
Forrester evaluated Pega Customer Decision Hub™, which serves as an always-on “brain” providing centralized artificial intelligence across all customer touchpoints. Its predictive analytics and decisioning enables organizations to surface unique insights and recommend the next best action in real time on every step of the customer journey – from marketing to sales to customer service. Pega Customer Decision Hub provides the AI power across the unified Pega Infinity™ digital transformation software suite, optimizing customer engagement and operational efficiency from end to end.
Marketing Technology News: Gainsight Welcomes New Chief Revenue Officer, Jeff Depa