Planterra Foods will use the Alida Sparq digital insights platform to make decisions with their customers, not for them
Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, today announced that Planterra Foods, an innovative plant-based protein start-up, has chosen its Alida Sparq digital insights platform to uncover customer insights that unlock real-time feedback to build more innovative products and a better customer experience.
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“At Planterra Foods, we are constantly striving to reimagine all the ways we can bring delicious, sustainable foods to the world. In a category where new innovations are hitting the shelves on a near-daily basis, agility and integrity are paramount,” says Meghan Liefeld, Director of Category Management and Insights, Planterra Foods. “Our insights community, The Good Food Forum, is designed as a partnership with consumers, so we know we are making the right decisions to stay relevant. The insights we glean from this quick-turn community is what will ensure we are continuing to provide new, innovative solutions to fit our consumer target’s needs while differentiating us from other brands in the market.”
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Alida’s flagship digital insights platform, Alida Sparq, will help Planterra Foods get the richest insights into their customers’ behaviors and attitudes on a regular – and immediate – basis to proactively drive informed actions and build customer trust.
“Planterra Foods has chosen to put their customers first and drive real business actions based on their needs, sentiment and motivations,” said Ross Wainwright, CEO of Alida. “As a company who places much importance on customer-led product innovation, I know our partnership will help them to create long-standing and meaningful relationships with their customers.”
Planterra Foods will also utilize JumpStart, Alida’s streamlined onboarding program which provides a fully remote launch experience for customers. The program focuses on empowering new users to launch their services and insights communities in just 5 days.
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