Qualtrics Named as a Leader in Every Category Including Data and Analytics, Technology, and Qualitative Research

Qualtrics, the leader in experience management, was named one of the top 10 most innovative companies in the 2019 Greenbook Research Industry Trends (GRIT) report. In recognition of its innovative technology, Qualtrics ranked No. 8 on the Top 50 list traditionally dominated by research agencies and consultancies. The experience management company was also named a leader in every subcategory including Technology, Data and Analytics, Qualitative Research, Strategic Consultancy, and Full and/or Field Service Design.

The GRIT report is one of the most acclaimed and widely read reports outlining trends in the market research industry. Released by Greenbook, a leading market research publication, the 25th edition of the GRIT Report is based on feedback from insights professionals around the world, providing one of the most comprehensive and complete comparisons of the key players in the space.

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“The GRIT recognition is a testament to the fact that we have the best technology in the market for conducting advanced research,” said Kelly Waldher, vice president of Research Core, Qualtrics. “Our vision is to modernize market research with powerful analytics, built-in predictive intelligence, and fully automated research workflows to unlock insights that power the experience economy.”

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Qualtrics Research Core, built on the Qualtrics XM Platform, is used by millions of market researchers and experience management professionals across enterprises, governments, research agencies, and academic institutions. Through the XM Platform, Qualtrics helps organizations generate higher quality insights faster by adding automation to an otherwise time-consuming and expensive research process.

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