SKEEPERS Enters US Market to Strengthen Brand and Customer Experience with Unique Consumer UGC Platform TEESTER
TEESTER is used by 100+ brands including Disney, Weber and MAC Cosmetics
Fast-growing tech company SKEEPERS, provider of people-smart SaaS solutions that enable brands to generate value for and from their customers, has announced its expansion and launch of its platform solution, TEESTER to the US market. With 384% company growth, over $20M in revenue in 2020 and $41M in funding to-date, SKEEPERS is on a mission to strengthen the brand and customer relationship through innovative SaaS solutions.
Marketing Technology News: Paracosma Recognized As One Of The ‘100 Best Companies To Work For In 2021’
TEESTER is an end-to-end solution for brands to easily create and broadcast user generated videos.
Through authentic, relevant and high quality videos made directly by their customers, brands are able to tackle four main challenges: conversion rates, customer acquisition, SEO and loyalty. As an ROI-driven solution, TEESTER provides brands with:
- Community-created (employees and consumers) video content optimized for different formats and shareability across social media, marketing channels and product pages;
- Automated post-production capabilities to quickly generate videos at scale with an immediate and measurable impact on sales;
- A tailor-made video player dedicated to e-commerce with in-video shoppable capabilities.
Following international success with 100+ brands including Disney, Weber and MAC Cosmetics, TEESTER was found to boost sales and conversion rates by +68%.
“We know our consumers are craving authentic storytelling, and are content creators in their own right. With Teester, we love how we are able to scale video production and empower our communities to create content with us that we can amplify across all our channels,” said Sabrina Herlory Rouget, Executive Director, MAC Cosmetics France.
“Teester is a cost-effective way to outsource our video production, provide parents and shoppers with answers, and show off our products using a more authentic and less ‘salesy’ approach. In fact, when parents have a question about a product, they often find the answer in the videos made by other parents,” said Sandrine Roucheray, Digital Marketing & Customer Relationships Manager, VTech France.
“Leveraging Teester to create user-generated videos allow us to achieve three strategic goals: improve the user experience on our digital platforms, automate large-scale video creation, and give our customers a new way of sharing their experience with our brand,” said Benjamin Boulic, International eCommerce Director, Petit Bateau.
“The power of video and authentic consumer experiences is unequivocal. 96% of consumers find videos useful to make an informed purchase decision and 88% trust customer videos as much as word of mouth. TEESTER allows brands to enlist their most powerful ambassadors: their customers,” said Julien Chevalier, CEO at Teester.
Marketing Technology News: MarTech Interview with Noel Hamill, CMO at Forsta
Other solutions in the SKEEPERS product suite include MyFeelBack and Verified Reviews (Avis Vérifiés, Opiniones Verificadas) which are enlisted by over 6,500 brands worldwide including MAC Cosmetics, Disney, Air France, Franklin Sport, Kaporal, Weber, Lacoste, Salomon, BMW, Cash for Cars and Hilti. With machine learning and blockchain at the heart of its data management system, SKEEPERS is helping brands to increase sales and engage consumers by encompassing three pillars:
- Engage – Generate ratings reviews and user generated video content to enhance brand advocacy;
- Improve – Manage the continuous improvement of the customer experience (CX) via an omnichannel CX management and customizable surveys platform;
- Activate – Automate brand interactions based on relevance, recognition and reward.
“There is true cohesion across our product suite – enhancing the customer experience without eliminating human interaction. Technology helps to bridge the connections but humans are necessary for authenticity. This helps make the customer and brand relationship stronger,” said Pascal Lannoo, Chief Marketing Officer and Chief Experience Officer at SKEEPERS.
SKEEPERS is a fast growing scaleup, recently recognized by the French government’s award, La French Tech as a top 40/120 late-stage startup company. SKEEPERS has plans to expand its product suite through mergers and acquisitions.
Marketing Technology News: MarTech Interview with Tom Cheli, CEO at Frequence