Merger Creates Efficiencies and Adds Customer Engagement Opportunities for Clients
Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced that it has acquired Profit On-Hold and Airwaves Scenting, based in Mandeville, La. The merger will increase Spectrio’s in-store marketing footprint throughout North America.
Spectrio acquires Profit On-Hold and Airwaves Scenting, expanding in-store marketing footprint in North America.
Spectrio’s current clients receive turnkey equipment, installation, programming, and creative content development as well as the ability to customize timing, format, and marketing messages to help drive consumer behavior across many touchpoints. With the merger, Profit On-Hold and Airwaves Scenting clients will be able to utilize Spectrio’s entire suite of in-store marketing technologies and services, creating a more efficient and engaging in-store customer experience.
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“Over the years, both Spectrio and Profit On-Hold have been dedicated to helping clients increase customer engagement and ultimately grow their businesses,” said Brian Harris, vice president of marketing at Spectrio. “This acquisition helps us build our client base while enabling current Profit On-Hold customers an opportunity to further engage clients with new and innovative in-store marketing technologies. It also allows them to consolidate all services under a single vendor.”
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With the addition of Profit On-Hold and Airwaves Scenting, Spectrio continues on its high growth path while developing technology and content that seamlessly unifies online marketing experiences and in-person brand experiences. Spectrio’s in-store marketing technologies include Digital Signage, Interactive Kiosks, and Wi-Fi Marketing, as well as In-Store Music and Marketing, On-Hold Marketing, and Scent Marketing – all designed to drive consumer behavior.
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