The Announcement Ensures a Fireball for the Future of Digital Customer Engagement

Spredfast and Lithium, the spearheads of digital customer engagement will be merging. This guarantees the future of customer engagement capabilities to be backed by a powerhouse. The merger is predicted to be one of the best digital customer engagement platforms in the marketing automation industry. This will transform how brands engage with customers to earning their trust and loyalty. Enterprises can leverage this merger to grow their business exponentially.

Pete Hess, CEO of Lithium says “we couldn’t be more excited about joining forces with the dynamic team at Spredfast. Brands focus on improving the trust they earn with their customers. Their success depends on world-class digital engagement, and the merger of Lithium and Spredfast will provide them with the best platform to earn that trust and help grow their business.”

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Lithium and Spredfast together cater to 2000 brands across 100 countries, managing 500 million customer touch points. These touch points are spread across social media, messaging and digital channels that are owned. While Lithium specializes in customer care, Spredfast leads in social marketing. This automatically creates one of the most unique and complete platforms for digital customer engagement. Brands that now associate with this merger can communicate with their customers on multiple channels. Tapping on to the complete customer journey allows brands to maximize and retain profits.

Rod Favaron, Chairman, and CEO of Spredfast says “this is a great day for Spredfast. We can’t wait to come together with the Lithium team to create the industry’s most innovative and robust suite on the market. No other company will offer the unparalleled industry and technology expertise to reimagine how businesses think about customer engagement.”

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Lithium and Spredfast together exclusively offer:

• A single platform to manage all digital channels
• In-depth insights and analytics about a customer’s entire journey
• More than 20 years of outstanding solutions and industry best practices

“We are thrilled to welcome Spredfast to our portfolio of high-performing software companies,” said Alan Cline, Principal at Vista Equity Partners. “We see an incredible opportunity to unify consumer engagement in the highly fractured marketing and care industries, bringing together the power of two best-of-breed offerings into a game-changing platform for growth.”

This merged enterprise will see Pete Hess presiding over as the CEO. Rod Favaron would be closely working with stakeholders for a smooth transition. The company’s headquarters will be based in San Fransisco, CA, while their largest office will be in Austin, TX.

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