Top Picks from Martech Series. Original Martech Insights from the Week Gone By
Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.
AdTheorent Launches High-Quality Social Advertising
AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups
Klear Introduces Automated Tracking for Influencer Marketing Campaigns
Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns
Facebook Has Hired a New CMO to Revamp its Brand Image
The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously
The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands
Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value Target Segments
fishbat Shares Four Strategies to Boost CRO
fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers
Monet Software Announces Workforce Management for Amazon Connect
Monet Software, a Leading Provider of Cloud-Based Workforce Optimization Solutions Integrated Seamlessly with Amazon Connect to Improve Agent and Customer Experience
Data Is the New Oil: Harness More to Enhance the Value Chain
Advice to sales teams looking for empowering connected, omnichannel commerce and intelligent experiences at the POS
ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit
ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content
YouTube Announces Product Features to Monitor Video Surfing
Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos
Now, Google is Your Most-Reliable Holiday Planner
How Google Can Help You Plan Holiday Travel Better
Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads
First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds
HubSpot Platinum Agency Partner TREW Marketing Doubles Growth Leads with Inbound Marketing
Austin-based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads
Litmus Reveals New Integration with Salesforce Marketing Cloud
The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud
Intercom Makes Business Messaging Personal with Interactive Video Bots
Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales
That’s a wrap from us for this week. We will be back with more news next week.
Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing
After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’
Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America
Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round
Facebook Is Optimizing Content Marketing
Facebook is empowering publishers by releasing new tools to measure organic content performance.
That’s a wrap from us for this week. We will be back with more news next week.
