Swoop Introduces New Products to Redefine Physician Engagement Beyond Typical 1:1 National Provider Identifier Targeting and Revolutionize Heath Care Provider Marketing
Swoop, the leader in AI-generated digital audiences for healthcare, announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies. This first-in-market approach re-imagines HCP targeting in digital advertising beyond conventional National Provider Identifier (NPI) targeting by applying machine learning and artificial intelligence (AI) against a proprietary real-world data universe to uncover HCPs with the highest propensity to be influential brand ambassadors.
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“Swoop’s approach improves on the current system because it accounts for real-world behavior to uncover the HCPs most meaningful to a brand, leading to increased reach and prescription lift”
“Swoop’s approach improves on the current system because it accounts for real-world behavior to uncover the HCPs most meaningful to a brand, leading to increased reach and prescription lift,” said Swoop co-founder and President Ron Elwell. “Through this new set of offerings, we are able to explore the multi-dimensionality of HCP influence and surface a much more refined list of the truly influential HCPs – many of whom may never surface via conventional NPI marketing approaches – and avoid the suboptimal HCP response rates and ROI associated with traditional, volume-based 1:1 NPI targeting advertising.”
HCPs with the most influence are often undetected, such as senior physicians who may not directly write prescriptions, physicians who influence upstream from a prescribing NPI, or general practitioners who act as specialists. Swoop defines, discovers and scores a brand’s most influential HCPs by applying machine learning and AI against the social footprint and digital body language of millions of HCPs. This unique combination is made possible through the integration of Real Chemistry’s proprietary Healthcare Social Graph with Swoop’s proprietary real-world data universe. The result is three products that reach the following audiences:
- Opinion Influencer Audiences: Identifies the most influential HCPs in a therapeutic area based on their social activity plus online activity plus referral activity plus patient activity.
- High Prescriber Practice Affiliation Audiences: Reveals the top prescribing HCPs and targets applicable NPIs in their practice.
- Hospitals and Integrated Delivery Network Affiliation Audiences: Uncovers and targets NPIs at any affiliation level, such as a hospital or integrated delivery network.
Through each of these products, clients can create HCP influencer audience segments ready for activation within days of engagement with no cost to build and no upfront fees prior to launch. Influencers are re-scored on a monthly basis to ensure ongoing accuracy, relevance and optimal outcomes. Segments can be activated across the widest variety of demand-side platforms (DSPs) in the industry for superior results rather than proprietary DSPs with secondary inventory.
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