Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement

Swrve, a global leader in intelligent customer engagement, announced it is evening the playing field for mobile marketers through its integration with Oracle Eloqua, part of the Oracle Marketing Cloud. Swrve, a Silver level member of the Oracle PartnerNetwork (OPN), reimagines how marketers know and communicate with their customers across the broad range of mobile applications. The integration makes marketing across mobile channels as easy and accessible as marketing on email and web platforms.

Through its collaboration with Oracle Marketing Cloud, Swrve works closely with Oracle Eloqua leadership and account teams to help customers build sound marketing strategies. To fortify customers’ mobile marketing approaches, the Swrve platform provides capabilities, including the ability to trigger push notifications, in-app messages, and conversations directly from customer journeys created with Oracle Eloqua. These capabilities deliver real-time, personalized mobile experiences for mobile app users.

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“The rules of mobile marketing engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to deeply contextual and relevant experiences served to individuals,” said Tara Ryan, CMO, Swrve. “Swrve, together with Oracle Eloqua, now place mobile marketing campaigns on equal footing with email and web initiatives, thanks to a partnership that provides Swrve’s unique platform to joint customers. Unlike stand-alone analytics tools, Swrve processes real-time behavioral data from multiple sources, builds audiences, and triggers messaging based on user behavior, ensuring that organizations reach more mobile customers with relevant messaging.”

Swrve’s marketing automation technology is installed in the apps of thousands of leading brands across industries including, games, banking, sports, entertainment, travel and hospitality, retail, and media. Oracle Eloqua customers can leverage Swrve to augment standard mobile functions in Oracle Eloqua to drive app retention, engagement, and monetization.

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Movember Foundation, the only charity tackling men’s health on a global scale, year round, has leveraged the Swrve integration on Oracle Eloqua to help increase engagement, acquisition, and the total funds raised by Movember participants.

“With Swrve and Oracle Eloqua, Movember was able to quickly and easily improve its mobile marketing experience in order to better fund innovative research with both a global and local impact,” said Meaghan Bilinski, digital marketing & automation director at the Movember Foundation. “The Movember app is not solely about sharing photos of moustaches every November. Our app is a tool to help our community raise vital funds for the men’s health projects we invest in. With Swrve’s integration with Oracle Eloqua, we were able to better personalize and optimize that experience, which means greater engagement and real progress in men’s health.”

Swrve also helps users of Oracle Responsys—a platform that orchestrates consumer experiences and messaging—bolster their mobile initiatives.

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