Leading laboratory instruments and solutions company chooses Forsta’s customer experience platform

Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, announced it has been selected for a Voice of the Customer (VoC) programme by Tecan, the leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. Forsta will support Tecan with a customer experience (CX) insights programme.

Marketing Technology News: The Basics of NFTs – What Should B2B Marketers Know?

“At Tecan, our mission is to exceed our customers’ expectations and deliver the highest customer satisfaction and retention in our industry, which is why choosing the right customer insights partner is so important to our business,” said Krishna Ranchhoddas, Commercial Excellence Continuous Improvement Lead, Tecan. “Forsta gives us the industry-leading technology and expert CX consulting we need to elevate our Voice of the Customer programme and reach our ambitious goals.”

Tecan will leverage Forsta’s leading technology platform to consolidate research and feedback data with an easy-to-use solution to gather key insights quickly and efficiently for smarter decisions. While the platform will enable seamless, end-to-end management for Tecan’s Voice of the Customer and market research activity, a team of dedicated CX consultants will provide expert guidance to optimise the programme on an ongoing basis.

“Tecan and Forsta share a philosophy of supporting our respective customers in pursuit of their goals,” said Giles Whiting, Chief Operating Officer and Managing Director, VoC and VoE, at Forsta. “Together, we will help shape the future of optimal customer experience in the life sciences industry.”

Marketing Technology News: Cloudflare and Oracle Join Forces to Help Eliminate Data Transfer Fees and Ease Path to Multicloud