Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AWS (Customer Experience), Kibo (E-Commerce), Kount (Identity Management), Vonage (Unified Communications), and EveryAction (CRM).

AWS and Zoom Extend Strategic Relationship

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding relationship between the two companies, enabling Zoom to rapidly scale its service on the world’s leading cloud, rise to the challenges brought by the COVID-19 pandemic, and deliver reliable services and continuous innovation for its expanding base of corporate and individual customers. Zoom will continue to leverage AWS’s global infrastructure and unmatched portfolio of services – including capabilities in compute, storage, content distribution, and security – to create a seamless, secure extension of its data centers. In addition, AWS and Zoom are collaborating to develop new solutions for Zoom’s enterprise users, leveraging the breadth and depth of AWS to integrate Zoom services with Amazon devices and capabilities to make it easier for organizations to run hybrid office and remote work models.

Kibo and TurnTo Partner to Streamline E-commerce Personalization

Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences.

Kount Partners With Snowflake

Kount, the leader in identity trust and digital fraud protection, today announced a partnership with Snowflake, provider of Data Cloud, to offer actionable customer insights via Snowflake Data Marketplace. This new product, called Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning.

Vonage and Yameo Announce Strategic Partnership

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced a strategic partnership with Yameo, a software company based in the Netherlands. With over 15 years of experience in IT development, support, and maintenance for clients around the world, Yameo creates extended IT systems tailored to a business’s individual needs from back- and front-end solutions to mobile applications. With this partnership, Yameo will offer customers reliable and customizable video solutions powered by the Vonage Video API.

EveryAction Invests in Innovation With Acquisition of Mobilize

EveryAction, a leading provider of technology to nonprofits with a platform serving over 15,000 organizations, announced that it has acquired Mobilize, the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. The acquisition follows EveryAction’s strategy of bringing together the best people and giving them the right resources to create the best products that provide the most value to nonprofits and advocacy organizations.