Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Demandbase (ABM), Zendesk (CRM), Appian (Automation), Full Circle Insights (Digital Marketing), and CANOPY Management (E-commerce).
End-to-end ABM Software platform Demandbase announced that its ABM Leadership Alliance is continuing its efforts of making ABM simple, satisfying and readily-adoptable for the new business scenarios related to the COVID-19 slowdown.
Zendesk Joins Salesforce and Microsoft in Gartner’s Magic Quadrant for CRM Customer Engagement Center
Zendesk has been named as a leader in Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center. Gartner has named Salesforce as a clear leader in the quadrant, with other CRM systems like Pega, Oracle, ServiceNow and Microsoft also maintaining their leadership positions. In recent times, we have seen significant innovations and investments into the CRM Customer Engagement Centers. Interestingly, Gartner has named SAP as a challenger, and SugarCRM, and Zoho CRM as the niche players in its latest report.
Appian unveiled the latest version of the Appian Low-code Automation Platform. Appian’s full-stack automation unites people, artificial intelligence (AI), robotic process automation (RPA), decision rules, and workflow on a single low-code platform. The result is greater operational efficiency and improved customer experiences through new enterprise applications that are delivered up to 20 times faster.
Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing
Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing.
CANOPY Management announced it was selected as one of Amazon’s preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the e-commerce giant’s significant monthly spending minimums yet still leverage the powerful DSP retargeting service at a lower buy in—all while under the umbrella of CANOPY’s other highly-success seller optimization services.
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