Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Freshworks (Customer experience), Unbounce (AI/ML), Xactly (Sales intelligence), True Influence (Marketing cloud), and Contentful (Content Management).

Freshworks Announces Strategic Partnership with TCS

Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, to jointly build and market new age marketing, sales, support, customer success, and ITSM solutions on top of Freshworks cloud software to elevate end-user and employee experiences.

Unbounce Secures $52 Million to Give Small Businesses an AI-Powered Edge

Unbounce, the global leader in landing page and conversion optimization software, announced the closing of its first major funding, a $52 million CAD funding round led by Denver-based private equity firm, Crest Rock Partners. The company also announced today that current Chief Revenue Officer, Felicia Bochicchio, has been appointed to the position of company President. Steve Johnson and Jeff Carnes, partners and co-founders of Crest Rock Partners, will join the Unbounce board of directors.

Xactly Paves the Way For the Next Generation of Data-Driven Sales

Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, today hosted its first-ever global Unleashed Virtual Summit, stimulating a series of dynamic discussions around how organizations can adapt to the changing seller experience in a virtual world.

True Influence Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups.

Contentful Secures $80 Million in Series E Funding, Announces New CMO, and Scales Rapidly to Power the Digital-First Era

Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.

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