Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications).
Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the personalization buyers want and what marketers are actually delivering. In the latest study The Experience Disconnect: 2021 B2B Marketing Report from Uberflip, the leading cloud-based content experience platform (CEP) surveyed 500 North American B2B buyers and marketers about their expectations for the buyer journey, to see how their responses differed. The findings show a major disconnect between the experiences marketers deliver and what buyers expect, ultimately resulting in wasted marketing resources and frustrated buyers.
Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced upgrades to its Activate solution during their Journey Summit—an event for the leading marketers in considered purchase industries. Activate 3.0 ushers in the next generation of consumer behavioral data and insights to marketers who want to drive more revenue by knowing more: who’s actively shopping, when they’re shopping, and how frequently they’re shopping.
Shutterstock, Inc. announced the official launch of the highly anticipated Shutterstock Studios along with the hire of their new Head of Global Production, Aiden Darné. This new creative division extends Shutterstock’s offering by providing custom, high-quality content matched with production tools and services at scale. Shutterstock Studios delivers end-to-end custom creative services providing data-driven content strategy, full scale production, brand storytelling and amplification for today’s most influential brands.
Whatfix, the leader in Digital Adoption Solutions (DAS), announced the launch of the first ever Digital Adoption Platform (DAP) Playbook by Everest Group, a leading research and consulting firm. The COVID-19 pandemic has amplified the need for remote training and support as organizations look to accelerate their digital transformation journey to adapt to a new way of working. The DAP Playbook, commissioned by Whatfix, serves as a critical tool to help enterprises better understand the DAP market and formulate strategies to scale up digital adoptions so that they can remain resilient and competitive in a changing world.
Intermedia, a leading provider of unified communications and collaboration solutions to businesses and the partners that serve them, announced the launch of “Easy-IVR,” an intuitive, wizard-based tool that allows businesses to build interactive voice response systems (IVRs) in a fraction of the time it normally takes – all with little to no assistance. IVR is a technology that allows incoming callers to navigate a phone system before talking to a live agent. Easy-IVR is offered as part of Intermedia Contact Center’s Pro and Elite packages, the cloud contact center software that is helping businesses of all sizes to deliver more informed, efficient, and responsive customer service and support.