The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that …
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega …
Digital Audio Can Be An Advertising MVP – If Navigated Correctly
Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey
79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a …
TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer
Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as …
Harte Hanks Appoints Veteran Jack Griffin as New Independent Director to its Board
Former CEO of Time Inc. and Group President of Meredith Publishing Group, Jack Griffin Joins Harte Hanks Board of Directors …
Gen Z: The Rise of 1.8 Billion New Influencers is Shifting the Mobility Landscape
Frost & Sullivan’s Intelligent Mobility Summit Highlights How Gen Z Attitudes Are Pushing Mobility from Brand-Centric, Single Ownership Paradigms to Integrated, …
V12 Data Launches “Lending Helping Hands” in Support of Community Service
As an Omnichannel Data Powerhouse, V12 Data Combines the Power of Data, Analytics, Technology and People to Deliver Omnichannel Solutions …
Euclid’s Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must Catch Up
A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the …
Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team
Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world’s most powerful meta-search shopping platform, announced the …
Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US
People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a …
Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors
Insights, the New Analytics Tool, Reports Consumers Make Over 50 Percent of Their Online Retail Purchases on E-Commerce Sites Like …
TechBytes with Ian James, GM, International, Verve
Ian James GM International, Verve The tech industry has come a long way in utilizing Location Data to enhance modern …
Unacast Scoops $17.5 Million to Add More Power and Transparency to Location Data
Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real …