Behavioral Marketing

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management). AccuData Launches NextGen Behavioral Targeting Solution AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution …

Salesforce Data Revealed an All-Time High $60 Billion in U.S. Cyber Week Digital Sales Salesforce, the company that recently acquired Slack, has announced its Cyber Week insights. According to the Salesforce data, US Cyber Week Digital Sales accounted for $60 billion, analyzed using the Salesforce Customer 360 platform. The CRM leader analyzed the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit a new record with $270 billion, up…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications). Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the…

LendingTree Survey Shows More than Half Admit to Spending More on Holiday Than They Should Can going overboard on Halloween make up for a less-than-spectacular year? Probably not, but according to a new LendingTree survey, most parents are going to give it a try. The survey reveals that nearly 3 in 4 parents with kids under 18 say they're planning to spend more on this Halloween in part because their kids have already missed out on so many other celebrations in 2020 because of the COVID-19 pandemic. Marketing…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Chorus.ai (Conversation Intelligence), IPinfo (Data Management Platform), Edmunds (Behavioral Marketing), IPC (Speech Recognition), and Regalix (Sales Enablement). Chorus.ai Launches Most Advanced Outcome-Based Analytics in CI Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced new advanced analytics capabilities in the platform that…

Company Listed Among Elite Group of Partners With Best-In-Class Marketing Cloud Technology Listrak, the leading digital marketing cloud technology provider for retailers, announced their membership within the Shopify Plus Certified App program. Shopify Plus, which hosts Fortune 500 companies and some of the fastest growing brands in the world, relies on and trusts digital marketing platforms like Listrak to help deliver results to their clients. This certification validates that Listrak has met strict criteria and standards…

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Harte Hanks, a leader in developing customer experiences and behavioral marketing, won four ANA International ECHO Awards for its breakthrough virtual reality (VR) campaign developed for ADT Security. One of the four ECHO wins was the highly coveted Golden Mailbox Award, which distinguishes one campaign as being the most-innovative use of the mail medium. “It’s an honor to be recognized among the world’s best data inspired direct marketing campaigns,” states Keith Sedlak, Harte Hanks’ Chief Growth Officer. “It’s another…

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that clearer than in the digital market. Finding the perfect destination or the best airline deals are thoroughly researched, and customers are increasingly using Google to find the answers and make educated purchase decisions. Although there is no shortage of competition, a recent report by Conductor shows that there is still room for companies to find their niche with focus and innovation, while capturing significant…

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Former CEO of Time Inc. and Group President of Meredith Publishing Group, Jack Griffin Joins Harte Hanks Board of Directors Harte Hanks recently announced that it has appointed John H. “Jack” Griffin, Jr. to its Board of Directors, effective July 5, 2018, to fill the seat held by William F. Farley, whose resignation was previously announced and became effective upon Jack’s appointment. Jack is currently a Managing Director at Oaklins DeSilva+Phillips, a media advisory firm. His previous media and operational experience…

Frost & Sullivan's Intelligent Mobility Summit Highlights How Gen Z Attitudes Are Pushing Mobility from Brand-Centric, Single Ownership Paradigms to Integrated, Multi-Modal Usage Generation Z's distinct attitudes and preferences – as both consumers and future vehicle owners or users – are set to dramatically transform the mobility sector. For instance, preference among the post-millennial age group for access to, rather than ownership of, assets is compelling automotive manufacturers to reassess long-established…

As an Omnichannel Data Powerhouse, V12 Data Combines the Power of Data, Analytics, Technology and People to Deliver Omnichannel Solutions V12 Data, a leading provider of people-based marketing solutions, announced the launch of "Lending Helping Hands," its first annual company-wide community service initiative. During the month of May, employees will participate in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States. "The entire…

A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the leading data platform for offline attribution and store visit retargeting, revealed results of a new survey that found consumers, particularly millennials, increasingly expect an “Amazon-like” experience when shopping in-store. According to the survey, retailers must develop engaging, convenient experiences to meet these changing demands Euclid’s “The Store of the Past Meets the Shopper of the…

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base. Dana Toering has joined as Yroo's Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth. "We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of…