Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management).
AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution that enables marketers to serve digital display ads to consumers based on their online search behavior. The product harnesses the power of a pay-per-click (PPC) campaign in a dynamic display advertising environment. AccuData can further refine target audiences based on demographic and geographic overlays that ensure ads are served only to consumers that meet marketers’ precise criteria.
Terminus, the leading account-based marketing platform, announces the addition of enterprise software marketing veteran Daniel Incandela as its chief marketing officer (CMO). After a record-breaking year of momentum, including three acquisitions, significant product improvements and the addition of key executive team hires, Incandela is joining to help propel through its next stage of rapid growth.
Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts.
Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, announced the launch of their real-time shoppable video ad units. Clinch shoppable video solution transforms standard video ad experiences from an upper-funnel awareness tactic to a powerful performance tool, to better capture audience engagement and lead customers down the digital path to purchase, across any screen.
Sectigo, a leading provider of automated digital identity management and web security solutions, has acquired SSL247, the biggest SSL certificate and web security provider in the UK and France, and Xolphin, the largest provider of SSL certificates and digital signatures in the Netherlands. With the two acquisitions, Sectigo significantly extends its sales reach and support for the company’s leading SSL certificate solutions, Sectigo Web Security Platform and Sectigo Certificate Manager platform, to thousands of additional organizations across Europe and Latin America.
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