Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AdQuick (Native & Programmatic Advertising), Augeo (Customer Experience Management), Cadent & AdAmp (TV Advertising), to MongoDB (Data Management Platforms).

AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago

AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in New York City and Lyft’s Divvy bike share kiosk advertising inventory in Chicago. The AdQuick and Lyft partnership is a boon for brands and agencies, as Lyft’s targeting algorithm accounts for each vehicle’s location, time of day and weather, ensuring media buyers place hyper-targeted ads that benefit the business. It also allows full-motion video content, unlimited creative swaps and is available at every cross-street in the territory.

Augeo Acquires Wellington, an Innovative Leader in Experience Design, Community Building and Strategic Gifting

Augeo, a leader in loyalty and engagement platform solutions, announced that it has acquired Wellington, based in Overland Park, KS. The acquisition, effective February 1, 2021, complements Augeo’s growing live and virtual meetings, events, community building and incentives business. For over two decades, Wellington has delivered signature experiences focused on stakeholder engagement, to help companies strengthen relationships with employees, customers, communities or members. The combination of the two companies creates a powerhouse organization that supports the full experience engagement lifecycle.

Cadent Announces Expansion of TV Identity Graph Partnership with Premion

Cadent, the advanced TV platform company, announced an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent Viewer Graph, Cadent’s proprietary and cookieless matching technology, will unify audiences across Premion’s inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.

MongoDB Announces General Availability of Device to Cloud Data Sync to Accelerate Mission-Critical Mobile Development

MongoDB, Inc., the leading, modern general purpose database platform, announced the general availability of MongoDB Realm Sync, a fully managed service which syncs data between the popular Realm mobile database and MongoDB Atlas. This new solution addresses the unique technical challenges of mobile and offline-first development, allowing organizations to rapidly build responsive applications for their customers and remote workforces that drive user adoption, improve productivity, and deliver ROI.

AdAmp Launches To Help Small Businesses Get Into Television Advertising

AdAmp, the company revolutionizing access to TV advertising for small to mid-sized businesses and agencies, has officially come online and is bringing its full suite of capabilities to a segment of the market that has traditionally been left out of the opportunity to experience the power of television advertising. AdAmp was created recognizing the challenge and the opportunity local businesses have in the upcoming recovery period.

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