Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Selligent (Marketing Cloud), Twilio (Customer data platform), Ping Identity (Identity Management), Cincom (CRM), and IQVIA (Customer Experience).

CM Group Acquires Selligent Marketing Cloud

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.

Twilio Completes Acquisition of Segment

Twilio, the leading cloud communications platform announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This transaction is valued at approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis.

Ping Identity to Acquire Symphonic Software

Ping Identity Holding Corp., the Intelligent Identity solution for the enterprise, announced that it has acquired Symphonic Software, a leader in dynamic authorization for protecting APIs, data, apps, and resources through identity. Dynamic authorization gives IT teams the ultimate flexibility to control what users can see and do, enabling enterprises to more easily prevent fraud, improve cybersecurity, and comply with regulations.

Cincom and Reenhanced Announce Partnership

Cincom Systems, Inc., a global supplier of enterprise software solutions, announced that it has entered into a partnership with Reenhanced to implement CPQSync™ by Cincom. Reenhanced is a certified Microsoft partner that specializes in CRM implementations.

IQVIA’s Orchestrated Customer Engagement Platform Selected by Zentiva

IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, announced that Zentiva, a leading player in branded generic and OTC medications in the European and CIS markets, is leveraging IQVIA’s Orchestrated Customer Engagement (OCE) platform across 12 major markets. The platform will be key to helping Zentiva address changes in the market and streamline their commercial operations while creating more impactful customer interactions.