Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment).

Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers

Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a spike in the popularity and ad costs for videos, and a decline in the use of social media influencers for brand advertising over the holiday season.

DigiCol + AnRKey X Announce True NFT Cross-Platform Interoperability

DigiCol is excited to announce the first strategic partnership! We now have reached a strategic partnership with AnRKey X(TM)! DigiCol enables lending of ETH/USDT for NFTs locked up in the unique smart contract lending platform.

Centennial Unveils Next Phase of First-in-the-U.S. Digital Shopping Platform

Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations, announced that, in March, it will launch the next phase of its innovative and first-in-the-U.S. “Shop Now!” omni-channel shopping platform, originally introduced in September of last year, with the first phase rolled out to all Centennial properties nationwide in time for the 2020 holiday season.

Google Cloud Launches Product Discovery Solutions for Retail, Bolstering Personalized Online Shopping

Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud’s Product Discovery Solutions for Retail, retailers can implement seamless search and recommendation capabilities that enhance consumer engagement and improve conversions across retailers’ own digital properties.

Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT

Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. By combining Firstlight Media’s extensive background in solving complex issues for Tier 1 operators with the scale, reach and tools of Google Cloud, Firstlight Media now enables video providers to capitalize quickly and efficiently on new market opportunities in delivering AI/ML-powered personalization and monetization.

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