Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience).
1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to close in the fourth quarter of 2020.
Walmart has decided to purchase select assets of JoyRun to enhance its supply chain. This acquisition comes as retailers globally continue to add grocery e-commerce capacity. The assets include the company talent, technology platform, and IP. The deal will incorporate JoyRun’s peer-to-peer food and drink delivery service into Walmart’s last-mile logistics.
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE) and Comscore Brand Survey Lift solutions for mobile campaigns.
Jifflenow’s new Inbound Meetings feature enables marketing and sales teams to drive exponentially more customer meetings by letting prospects or customers who are attending a virtual event request a B2B meeting, such as a 1-to-1 briefing, VIP briefing, Meet the Expert meeting, or a private demonstration, with appropriate executives, experts, and team members.
Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly positioned to meet this demand at scale.