Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from EverCommerce (E-commerce), LiveXLive (Entertainment), Sinch (Unified Communications), Thanx (Customer Experience), and Aviso (Sales Intelligence).

EverCommerce Acquires Updox

EverCommerce, a leading service commerce platform, completed the acquisition of Updox, a complete healthcare communication platform for in-person and virtual care. Headquartered in Dublin, OH, Updox serves more than 560,000 users across healthcare practices, health systems and pharmacies and more than 210 million patients. It facilitated over 3.5 million telehealth visits since March and continues to support more than 15,000 visits per day. The company will join EverCommerce’s portfolio of health services companies, enabling it to provide customers with faster access to more products, a broader suite of solutions and more resources.

LiveXLive Completes Acquisition Of Custom Personalization Solutions (CPS)

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced that it has completed the acquisition of Custom Personalization Solutions, LLC (“CPS”) in an all-stock deal. The transaction is valued at approximately $12 million based on the closing market price of LiveXLive’s stock on December 22, 2020, subject to working capital and other adjustments.

Sinch Receives Regulatory Approval for Acquisition of Wavy

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announces that it has been granted regulatory approval for the acquisition of Wavy from the Superintendence-General of CADE, Conselho Administrativo de Defesa Econômica, which is the competition authority in Brazil.

Thanx Powers Westfield Rewards Program During the Holiday Shopping Season

Just ahead of the holiday shopping season, Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, teamed up with Unibail-Rodamco-Westfield (URW) to unveil a new tier-based loyalty program for select Westfield shopping centers in the U.S. Together with Thanx, Westfield is leveraging new insights to offer shoppers an elevated and more personal experience.

Aviso Achieves SOC II Type II Certification and Files 4 Additional Patents

Aviso, the only AI Revenue Intelligence platform that closes the loop from predictive forecasting to turn-by-turn deal guidance, announced that it has filed 4 additional patents, successfully achieved the coveted SOC II Type II certification, and has launched several new innovations including in the areas of CRM sync, feature extraction, and path guidance. This momentum comes at the heels of a strong Q3 for Aviso, with additional funding, 4 patent filings in the third quarter, and key wins. Companies like Honeywell, Dell, Splunk, RingCentral, FireEye, and others use Aviso to drive revenue and 98%+ forecast accuracy, powered by Aviso’s Auto Machine Learning enabled time-series data platform.

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