Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Seismic (Sales engagement), Talkdesk (Customer Experience), PunchOut2Go (B2B commerce), and Appinium (Sales Enablement).
TRAILHEADX — While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That’s why Salesforce, the global leader in CRM, today introduced Salesforce Anywhere – bringing together powerful new technologies and platform services to help organizations unlock new levels of productivity and customer success for this new normal.
Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced its leadership position in Research in Action’s Vendor Selection Matrix – Sales Engagement Management (SEM) SaaS and Software: The Top 15 Global Vendors 2020. This is the second consecutive year Seismic has received this honour. Seismic was recognised for its growth strategy, due to the acquisition of content marketing platform Percolate in November 2019, for opening new offices in France and Germany, and for recently filling senior positions in APAC in response to market momentum. Seismic now has more than 900 global employees across 14 offices.
Talkdesk®, Inc., the cloud contact center for innovative enterprises, today announced TaskUs leverages cloud flexibility from Talkdesk to enable thousands of teammates to work from home. TaskUs is the fastest growing tech-enabled business services company in the world, delivering the customer support, artificial intelligence (AI) operations and content security services that power the world’s most innovative companies.
PunchOut2Go, a B2B eCommerce and eProcurement Integration Platform as a Service (iPaaS) provider, today announced the release of PunchOut2Go for Liferay Commerce. PunchOut2Go’s new Liferay Commerce connector allows B2B suppliers to offer PunchOut catalogs and purchase order automation to buyers who use any eProcurement, spend management, or enterprise resource planning platform.
The only suite of native Salesforce marketing and sales-enablement apps designed to drive behavior by correlating data to results is getting a significant update. Version 4.1 adds tools that make it even easier for admins to create effective learning content, streamline scheduling, and manage teams more effectively. It also includes new video capabilities and a host of usability and interface improvements. Appinium’s suite of apps allows the Salesforce ecosystem to drive engagement across an entire organization – from customers, partners, and employees to members and students.
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