Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from DX Marketing (People-based Marketing), UserReplay (Customer experience), Zoom (Unified Communication), Semcasting (Identity Management), and  Melrose Labs (Mobile Marketing).

Vision Completes Acquisition of DX Marketing

H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio company, Vision Integrated Graphics Group LLC (“Vision”), has acquired DX Marketing, LLC (“DXM” or the “Company”).

Active Feedback – Hitting the Sweet Spot between Qualitative & Quantitative CX Data

UserReplay has added Voice of Customer Feedback features to its core platform, bringing first-party customer feedback to the heart of CX analytics. Active Feedback offers a totally new view of on-site analytics, combining qualitative and quantitative data seamlessly in a single solution. Enabling user feedback to be viewed and interrogated alongside other CX statistics and situational data collected by UserReplay.

Zoom Launches End-to-End Encryption for Free and Paid Users Globally

Zoom Video Communications, Inc. announced its new end-to-end encryption (E2EE) is now available to users globally, free and paid, for meetings with up to 200 participants. This feature is available immediately as a technical preview, meaning that the company is proactively soliciting feedback from users for the next 30 days. Starting today, E2EE is available on Zoom desktop client version 5.4.0 for Mac and PC, the Zoom Android app, and Zoom Rooms, with the Zoom iOS app pending Apple App Store approval.

Semcasting Launches Activate

Semcasting, creators of the patented IP, location, and device-targeting Smart Zones technology, announced the general availability of Activate, its self-serve, end-to-end identity (ID) resolution, audience design, and attribution platform.

Melrose Labs Looks to Disrupt CPaaS Messaging With Its SMPP SMS Gateway

Scotland-based Melrose Labs is launching a cloud-based mobile messaging platform on December 14, 2020, that will significantly lower barriers to entry in mobile messaging and encourage new entrants.