Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Adobe (Customer Experience), Springbot (Marketing Automation), Conversica (Intelligent Assistants), SugarCRM (CRM), and Arc Publishing (Analytics).

Adobe Completes Acquisition of Workfront

Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot.

Springbot Acquires Matcha

Springbot, a leading marketing automation and attribution platform, announced its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers. This marks the first acquisition by Springbot in its vision to be the all-in-one marketing platform of choice for SMB retailers.

Conversica and Affinitiv Announce Reseller Agreement

Conversica, Inc., the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, announced a reseller agreement with Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market. Through this agreement, Affinitiv is tightly integrating Conversica Intelligent Virtual Assistants with Affinitiv’s XRM platform, giving dealerships a highly reliable and seamless exchange of data to accelerate retailer performance and enhance the vehicle shopper’s experience.

SugarCRM Brings Companies Cloud-Based Customer Experience (CX) Solutions on AWS

SugarCRM Inc. deepened its commitment to cloud-based customer experience as an Amazon Web Services (AWS) Advanced Technology Partner within the AWS Partner Network (APN). Sugar recently launched a new integration with Amazon Connect, an easy-to-use omnichannel cloud contact center that helps companies provide superior customer service at a lower cost. AWS is a strategic component of Sugar’s time-aware CX platform, enabling scalability, security and accelerated innovation.

Arc Publishing Integrates Sophi.io

Arc Publishing and Sophi.io announce the integration of Sophi, The Globe and Mail’s suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc’s current integrations and capabilities.