Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization).

LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire

LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly 100% of the total addressable market, LiveXLive’s new Smart TV app offering provides music fans in the United States and Canada with a one-stop destination for listening to and watching music and pop culture entertainment.

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Button, the leading mobile commerce technology company, announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and Adjust can now gain a holistic understanding of the efficiency and performance of the app affiliate channel alongside all other channels of traffic.

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Litmus, a leader in email marketing, announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue.

AT&T México Selects MATRIXX Digital Commerce for Prepaid Platform Replacement

Today, the leading provider of the Cloud-native digital commerce platform for 5G customers MATRIXX Software has announced a new feat in the Mexican market. AT&T México, a subsidiary of AT&T USA and one of the largest mobile players in the Mexican market, is deploying MATRIXX Software’s cloud-native digital commerce platform for its prepaid customers.

Datameer Announces Deep Neebo and Snowflake Integration

Datameer, makers of the world’s leading enterprise data pipeline and preparation solution Datameer X and virtual data and analytics hub Neebo, today announced its native integration between Neebo and Snowflake. Neebo, Datameer’s newest product line, uses the latest advancements in data virtualization to enable scalable, highly secured, and governed self-service analytics across the enterprise.

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