Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), Demandbase (ABM), RingCentral (Unified Communication), Sailthru (Marketing Automation), and Impact (Influencer Marketing).

Zendesk Debuts Sophisticated Real-Time Analytics Solution

Zendesk, Inc. announced the launch of Explore Enterprise, the newest solution within its service-first CRM platform, which enables companies to analyze real-time data in order to understand changing needs. As global ticket volume reaches record highs, leaders can use Explore Enterprise to share relevant insights instantly with other teams and departments, helping them make faster decisions to improve their entire customer experience.

Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Impact Acquires ACTIVATE Influencer Marketing Platform

Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers.