Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Aug 26, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), Demandbase (ABM), RingCentral (Unified Communication), Sailthru (Marketing Automation), and Impact (Influencer Marketing).

Zendesk Debuts Sophisticated Real-Time Analytics Solution

Zendesk, Inc. announced the launch of Explore Enterprise, the newest solution within its service-first CRM platform, which enables companies to analyze real-time data in order to understand changing needs. As global ticket volume reaches record highs, leaders can use Explore Enterprise to share relevant insights instantly with other teams and departments, helping them make faster decisions to improve their entire customer experience.

Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses.

Speech Processing Joins RingCentral’s Channel Partner Program

Speech Processing Solutions, the market leader in professional dictation and speech-to-text workflows, announced it has joined RingCentral’s award-winning channel partner program as a sub-agent. RingCentral is a leading provider of global enterprise cloud communications, collaboration, and contact center solutions. As part of the program, Speech Processing Solutions will exclusively offer RingCentral’s Unified Communications as a Service (UCaaS) solution to customers.

RevZilla Increases Revenue From Email With Sailthru

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that their client RevZilla, an online motorcycle gear and parts e-commerce retailer and an Internet Retailer Top 500 Retailer, has increased email-generated revenue and site traffic through the company’s offering. From July 2019 to March 2020 the company saw their personalized emails achieve twice the conversion rate of batch-and-blast emails.

Impact Acquires ACTIVATE Influencer Marketing Platform

Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers.

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